Jean-Marie Massaud has been an explosive addition to the influx of talent that Poliform have sourced to expand their collection. The collaboration between the artist and the manufacturer has developed a line of products both inspirational and iconic.

The pieces enhance the functional practicality of the Poliform systems with strong architectural pieces slowly making their way to hold the most prominent positions in the free-standing furniture collections.

The Ventura Armchair, with its fluid lines and graceful poise, is already becoming the Designers must have when specifying the living space. Now elements are becoming collections of their own, so the beautiful lines of this chair are now incorporated into the dining version available in soft fabrics and hard plastics to suit a wealth of environments.

The Santa Monica collection brings a softness and relaxed view to the normal seating on offer from Poliform, and their expansion into manufacturing upholstery shows its growth when taking a seat in these sofas and armchairs.

New to the collection and now available to order is the Tribeca, a sofa of distinction and comfort. This will arrive in our King's Road Showroom in September 2012.

For a more defined look, the Paris Seoul with its moveable seat to allow for extra depth when lounging, make this sofa a multi-functional system to suit formal spaces and relaxed alike.