Poliform expands and launches first Varenna showroom in the UK

Italian furniture brand Poliform has launched its new Varenna Kitchen showroom and thenewly re-furbished Poliform Showroom on the King’s Road, Chelsea. This beautiful new space has expanded by 3000 square feet bringing the total to near 111,000 square feet and over it’s five magnificent floors will showcase the contemporary and stylish living, dining and bedroom furniture that the brand has been famous for, worldwide, since 1970.

The Varenna Kitchen showroom is linked on two levels to the Poliform showroom and will display five of the kitchen styles, including the recently launched ‘Twelve’, designed by talented Architect Carlo Colombo.  Both showrooms take the customer on a journey through different living environments hosting Poliform’s most sought after products. Quality materials, teamed with high profile design partnerships, ensures Poliform and Varenna’s systems and furniture boast a chic, contemporary style, perfect for the modern home.   

The free ‘Design Service’ Poliform offers is a fundamental element of the brands commitment to its loyal customer. With highly trained expert space planners on hand to help, advise and plan the systems best suited to the individual needs of the customer. 

Director of Poliform UK, George Khachfe comments:
‘We are thrilled to have acquired the additional space next to the existing Poliform showroom to launch the very first UK Varenna Showroom. This additional space adds 3,000 square feet to the original site and has allowed us to create a seamless extension of the Poliform UK brand and allowed us to considerably increase the Poliform furniture display and all the extensive range of systems available.’

Poliform and Varenna UK, 276 / 278 King’s Road, London, SW3 5AW