Poliform at Salone del Mobile 2019

The 58th edition of the Salone del Mobile has come to an end with an incredible success measured by its more than 360 thousand attendees from 181 different countries. Thank you for sharing with Poliform this important event and being part of our concept of contemporary living.

Spanning more than 1700 sq.m, our exhibition space was divided into two areas with a square-shaped access point: a place where visitors were welcome, life is lived and relationships flourish—the perfect introduction to the world of Poliform.

Intrinsically natural soft colours and refinement combined with the fluid and rounded architectural style, completed with experimental openings and layers, where a clear sense of dimension almost fades into obscurity. In this warm, enveloping atmosphere, the rooms followed one another, taking visitors on a stylistic journey through our comprehensive furniture exhibition.

These advanced solutions represent Poliform’s rasion d’etre: the ongoing pursuit of outstanding quality and stylish new trends.

A large number of new products were presented, and despite the fact that they were designed by multiple hands, they all shared a consistent stylistic offering.

The collaboration between Poliform and Marcel Wanders continues to produce excellent results as they find themselves once again side by side for completely new project challenges. After the success of the Mad collection comes Gentleman, a new seating system that invites you to elegant and sophisticated conviviality, evocative in the name itself.

Like a genuine orchestra, the Gentleman collection is made up of different proposals, each one with its own identity though strongly linked to one another, to the extent that a perfect harmony is created in the combination of all the elements. With the Gentleman collection, Marcel Wanders has revealed a new sense of hospitality and welcome, expressed in the encounter between design and lifestyle, suited not only to residential situations but to any occasion where lounge spaces are essential.



Jean-Marie Massaud designed Kay Lounge armchair and Westside sofa. Elegant, lightweight and essential, the Kay Lounge boasts an inborn ease both on its own or in a pair, as well as an accessory in large living areas or communal spaces. A simple steel architectural structure that proposes three sophisticated finishings: hide on sharp edges, leather or fabric. Kay Lounge is an armchair that stands out in any surroundings, from the most classic to absolute state-of-the-art. Westside is the polymorphic system that reinvents the living area experience: a group of essential modules which, thanks to a deft play of combinations, presents itself as a small private island with classic angular configuration or wide deconstructed, welcoming modular sofa. Expression of absolute comfort, it suits any context: from residential to public areas and hospitality. The seat cushions lying on a thin solid toulipier wood base, the alternating between backrest and armrest in fabric and hide and the highly distinctive wooden accessories make this vast system an emblem of clever alchemy between Poliform and Jean-Marie Massaud: an unbeatable combination of comfort, elegance and timelessness.

Jane collection by Emmanuel Gallina was born with the inspiration to conceive a collection with small sizes that would build a sense of comfort and intimacy. The design plays with subtle lines, where gentle inclinations and curves bestow the object with a dynamic personality. The finishes – metal or wood for the structure – give it both a classic and contemporary identity. With its cosy, enveloping lines the Jane collection interprets spaces where elegance is at the service of relaxation. The version of the bench with seatback enrich the collection.

All this under the guidance of the new day system Code, R&D Poliform. A project capable of contributing to a genuine definition of interiors: with free-standing fitted wall, that divide the spaces and identify their functions. Special elements and accessories designed for everyday contemporary use: a search for functionality in complete flow with more modern lifestyles.