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Poliform UK > Poliform launches its Outdoor Collection in London

Poliform launches its Outdoor Collection in London

Poliform launches its Outdoor Collection in London

Poliform has officially launched its much-anticipated Outdoor Collection in the UK, marking the event with an exclusive party at the newly refurbished King’s Road Showroom in London. This iconic Chelsea location, featuring three floors and over 12,000 square feet, features a new fit-out to enhance the spatial fluidity and highlight Poliform’s core product offerings and personalised service. Key areas in the showroom include dedicated sections for kitchens, living spaces, night areas, and the brand-new Outdoor Collection.

First introduced at the Salone del Mobile, the Outdoor Collection symbolises Poliform’s seamless transition from indoor to outdoor living. This collection captures Poliform’s elegant and functional design philosophy, extending it to exterior spaces. Visitors to the showroom are welcomed by the Magnolia collection on the ground floor, featuring sofas and armchairs designed by Emmanuel Gallina, which evoke the fluid lines of tree branches and are complemented by the sculptural Strata coffee tables and Crew vases.

The showroom’s new fit-out includes multiple living areas that showcase Poliform’s signature pieces. The ground floor features the Wall System, Brera sofa, Saint Germain sofa, Le Club lounge chair, to name but a few, while the mezzanine displays another part of the Outdoor collection, the Ketch collection by Jean-Marie Massaud, inspired by nautical themes and crafted from durable iroko wood for extra resilience. The basement hosts a dining area with the Curve table and chairs, along with two innovative kitchen setups: the Alea Pro and the versatile Phoenix. The first floor is dedicated to the night area with a selection of of Senzafine wardrobe solutions and a selection of beds such as the Park and Jacqueline.

Poliform’s King’s Road Showroom not only introduces the Outdoor Collection to the UK market but also reaffirms the brand’s commitment to high-quality furniture design. With over 50 years of expertise, Poliform continues to set the standard for Italian craftsmanship and innovation, offering a cohesive blend of indoor and outdoor living solutions for a contemporary lifestyle.

THE EVENT

THE SHOWROOM

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